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Ebay Buys Denmark’s Largest Classified Site And The Knowledge Behind It

6 October, 2008

News

Congratulations DBA.dk (Den Blå Avis = The Blue (News)Paper) - you are now officially filthy rich. However Ebay didn’t just buy DBA.dk. They also bought bilbasen.dk, one of the largest used car sites, a very valuable tool called Bilinfo (car info) and 300 employees with extensive knowledge of how to run a paper-based classified ads.

With Bilinfo Update used car sellers can quickly upload information about the car to Bilbasen.dk. It’s like a CRM system for used car salesmen.

Considering Ebay have used car section in most of the 22 countries they are represented in, the Bilinfo tool will help car dealers and give Ebay quite an advantage.

As previously mentioned DBA.dk orginally started out with classified ads in paper form. Every week you could buy Den Blå Avis for a couple of dollars and get thousands of classifieds.

Ebay bought that knowledge too. I’m sure the knowledge of, how to run classifieds in print. That is very valuable knowledge in countries like China and India, where printed ads are a bigger market.

According to Danish Ebay boss, DBA.dk will be faster and better before Christmas.

DBA.dk has about 1,000,000 visitors every month.

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About Dennis Bjørn Petersen

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