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	<title>The Beta News &#187; Shoemoney</title>
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	<link>http://www.thebetanews.com</link>
	<description>News That Could Be News</description>
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		<title>Show Me Your Desktop Fake Steve Jobs</title>
		<link>http://www.thebetanews.com/show-me-your-desktop-fake-steve-jobs/</link>
		<comments>http://www.thebetanews.com/show-me-your-desktop-fake-steve-jobs/#comments</comments>
		<pubDate>Mon, 26 May 2008 12:46:42 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[What's On Your Computer]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[benevolent dictator]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Borgtards]]></category>
		<category><![CDATA[crunchies]]></category>
		<category><![CDATA[Dan Lyons]]></category>
		<category><![CDATA[fake steve jobs]]></category>
		<category><![CDATA[Goatberg]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Quark]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[Shoemoney]]></category>
		<category><![CDATA[steve job]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.thebetanews.com/?p=662</guid>
		<description><![CDATA[Did you remember to read last week&#8217;s interview with Shoemoney? This season&#8217;s last interview is with Fake Steve Jobs. Most people know Steve Jobs (creator of the iPhone), but not everybody read Steve Job&#8217;s secret blog/diary. Some say it&#8217;s not written by Steve Jobs himself, but by Fake Steve Jobs. Some even say that Fake [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-fake-steve-jobs%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-fake-steve-jobs%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Show Me Your Desktop Fake Steve Jobs" /><br />
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<p><a href="http://www.thebetanews.com/wp-content/2008/05/pictureoffakestevejobs.jpg"><img class="alignleft size-full wp-image-661" title="Fake Steve Jobs" src="http://www.thebetanews.com/wp-content/2008/05/pictureoffakestevejobs.jpg" alt="pictureoffakestevejobs Show Me Your Desktop Fake Steve Jobs" width="300" height="230" /></a>Did you remember to read last week&#8217;s <a href="http://www.thebetanews.com/show-me-your-desktop-jeremy-schoemaker/">interview with Shoemoney</a>? This season&#8217;s last interview is with Fake Steve Jobs.</p>
<p>Most people know Steve Jobs (creator of the iPhone), but not everybody <a href="http://fakesteve.blogspot.com/">read Steve Job&#8217;s secret blog/diary</a>.</p>
<p>Some say it&#8217;s not written by Steve Jobs himself, but by Fake Steve Jobs. Some even say that Fake Steve Jobs actually is <a href="http://floatingpoint.wordpress.com/">Forbes senior editor Dan Lyons</a>.</p>
<p>Fake Steve Jobs aka. FSJ has nicknames for many things. Microsoft is The Borg, people who work at Microsoft are Borgtards, twitterers are twittertards, WSJ tech-journalist Walt Mossberg is Goatberg and <a href="http://fakesteve.blogspot.com/2008/05/smoking-hot-sarah-lacy-has-smoking-hot.html">Sarah Lacy is hot</a>.</p>
<p>FSJ writes why Apple is so cool, and why Apple&#8217;s products are so damn innovative and awesome. He finds most people annoying and is upset by negative people.</p>
<p>FSJ like turtlenecks, black, white, trees, zen and is a benevolent dictator.</p>
<p>This video from TechCrunch&#8217;s Crunchies says it all:</p>
<p><object width="320" height="200"><param name="movie" value="http://www.youtube.com/v/YmfP6aXNSis&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/YmfP6aXNSis&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="320" height="200"></embed></object></p>
<p>And now the interview with the great Fake Steve Jobs</p>
<p style="text-align: left;"><em>What is your background picture?</em></p>
<p>Solid blue.</p>
<p><em>Why did you chose that picture?</em></p>
<p>I&#8217;m boring. And easily distracted. Solid color lets me focus on what I&#8217;m doing.</p>
<p><em>If you have a personal and a work computer, which program do you use the most on your personal computer?</em></p>
<p>Firefox.</p>
<p><em>Which program do you use the most on your work computer?</em></p>
<p>Firefox.</p>
<p><em>Internet Explorer or Firefox? </em></p>
<p style="text-align: left;">Firefox.</p>
<p><em>Why do you use IE or FF?</em></p>
<p>I hate IE. I hate all the new Microsoft apps. Too cluttered and bloated.</p>
<p><em>What is your favourite program?</em></p>
<p>Firefox.</p>
<p><em>Which program is the worst?</em></p>
<p>If you mean what&#8217;s the worst program I use, I&#8217;d say it&#8217;s Quark CopyDesk. If you mean what&#8217;s the worst program in the entire known universe, it has to be Lotus Notes.</p>
<p><em>Do you have any tips and tricks on how to get the most out of your computer or blog? </em></p>
<p>Spend as much time as possible working on it.</p>
<p><em>Mac or Pc and why?</em></p>
<p>Mac. The OS is better.</p>
<p style="text-align: left;">
<p style="text-align: left;"><a href="http://www.thebetanews.com/wp-content/2008/05/desktop-screen-shot.png"><img class="aligncenter size-medium wp-image-660" title="Fake Steve Jobs\' Desktop" src="http://www.thebetanews.com/wp-content/2008/05/desktop-screen-shot-300x189.png" alt="desktop screen shot 300x189 Show Me Your Desktop Fake Steve Jobs" width="300" height="189" /></a></p>
<p style="text-align: left;">Thank you very much Mr. Fake Steve Jobs. I&#8217;m really thrilled that you took the time, out of your very busy and innovative life. I know it can be hard to communicate with the man on the street.</p>
<p style="text-align: left;">Peace out!</p>
<p>This is the season finale (I always wanted to say that) of Show Me Your Desktop, but unlike certain other &#8220;shows&#8221;, I don&#8217;t cancel something, just because people don&#8217;t watch it. (Take that Fox, CBS, ABC and SciFi).</p>
<p>Season 3 will be back very soon with brand-new questions and more interesting people.</p>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Show Me Your Desktop Jeremy Schoemaker</title>
		<link>http://www.thebetanews.com/show-me-your-desktop-jeremy-schoemaker/</link>
		<comments>http://www.thebetanews.com/show-me-your-desktop-jeremy-schoemaker/#comments</comments>
		<pubDate>Thu, 15 May 2008 13:24:15 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[What's On Your Computer]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[AuctionAds]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[cpm]]></category>
		<category><![CDATA[elite retreat]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[internet explorer]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Jeremy Schoemaker]]></category>
		<category><![CDATA[macintosh]]></category>
		<category><![CDATA[macosx]]></category>
		<category><![CDATA[mahalo]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[Shoemoney]]></category>
		<category><![CDATA[ShoppingAds]]></category>
		<category><![CDATA[VLOG]]></category>
		<category><![CDATA[Webmasterradio]]></category>

		<guid isPermaLink="false">http://www.thebetanews.com/?p=654</guid>
		<description><![CDATA[Unfortunately Lisa Brewster didn&#8217;t make it into the Mahalo VLOG Idol final, her interview is still here though. This week it&#8217;s Jeremy Schoemaker aka. ShoeMoney&#8217;s turn to show us his desktop. It&#8217;s almost impossible to describe Shoemoney in a few lines. I&#8217;m still going to do it though. Regular readers of Shoemoney.com know that he [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-jeremy-schoemaker%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-jeremy-schoemaker%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Show Me Your Desktop Jeremy Schoemaker" /><br />
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<p><a href="http://www.thebetanews.com/wp-content/2008/05/shoemoney.jpg"><img class="alignleft size-full wp-image-651" title="ShoeMoney" src="http://www.thebetanews.com/wp-content/2008/05/shoemoney.jpg" alt="shoemoney Show Me Your Desktop Jeremy Schoemaker" width="300" height="230" /></a>Unfortunately Lisa Brewster didn&#8217;t make it into the Mahalo VLOG Idol final, <a href="http://www.thebetanews.com/show-me-your-desktop-lisa-brewster/">her interview is still here though</a>.</p>
<p>This week it&#8217;s Jeremy Schoemaker aka. ShoeMoney&#8217;s turn to show us his desktop. It&#8217;s almost impossible to describe Shoemoney in a few lines. I&#8217;m still going to do it though.</p>
<p><a href="http://www.shoemoney.com">Regular readers of Shoemoney.com</a> know that he lost 240 lbs in 15 months, never read an entire book and that he became famous for his $132,994.97 Adsense check.</p>
<p>ShoeMoney is known for his posts about affiliate marketing, CPC, PPC, CPM-stuff (and other 3 letter terms) and see new schwag T-shirts.</p>
<p>ShoeMoney co-founded AuctionAds (now ShoppingAds, check this blog&#8217;s right upper corner) and sold it to MediaWhiz.</p>
<p>The very successful and exclusive <a href="http://www.eliteretreat.info">Elite Retreat</a>, which brings the best entrepreneurs in SEO, SEM and internet marketing together, is also co-founded by ShoeMoney.</p>
<p>He also runs ShoeMoney Media Group and hosts the weekly <a href="http://www.webmasterradio.fm/Advertising/Shoemoney-Show/">podcast &#8220;The ShoeMoney Show&#8221; on Webmasterradio.fm</a>.</p>
<p>As always when ShoeMoney is involved it&#8217;s brief and honest. The same goes for this interview.</p>
<p>A few days after I mailed ShoeMoney the questions, he posted this <a href="http://www.shoemoney.com/2008/02/01/how-to-get-that-interview/">How To Get That Interview</a>.</p>
<p><em>What is your background picture?</em></p>
<p>Its the factory one that comes with Macosx</p>
<p><em>Why did you chose that picture?</em></p>
<p>I just never really get into background pictures.</p>
<p><em>If you have a personal and a work computer, which program do you use the most on your personal computer?</em></p>
<p>In both my personal and work computers I use terminal more then anything.</p>
<p><em>Internet Explorer or Firefox?</em></p>
<p>Firefox!  Mostly because I am on a macintosh <img src='http://www.thebetanews.com/wp-includes/images/smilies/icon_wink.gif' alt="icon wink Show Me Your Desktop Jeremy Schoemaker" class='wp-smiley' title="icon wink photo" /> </p>
<p><em>What is your favourite program?</em></p>
<p>I favorite program or program I look forward to using would be itunes.</p>
<p><a href="http://www.thebetanews.com/wp-content/2008/05/screenshotwithstuff-20080124-134602.jpg"><img class="aligncenter size-medium wp-image-652" title="ShoeMoney\'s Desktop" src="http://www.thebetanews.com/wp-content/2008/05/screenshotwithstuff-20080124-134602-300x187.jpg" alt="screenshotwithstuff 20080124 134602 300x187 Show Me Your Desktop Jeremy Schoemaker" width="300" height="187" /></a></p>
<p>Thank you very much, ShoeMoney for answering my questions. Keep up the entertaining and informative posts!</p>
</div>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Yooba &#8211; Swedish Meatballs Or Webbased Marketing Tool?</title>
		<link>http://www.thebetanews.com/yooba-swedish-meatballs-or-webbased-marketing-tool/</link>
		<comments>http://www.thebetanews.com/yooba-swedish-meatballs-or-webbased-marketing-tool/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 18:22:20 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[Start-Ups]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Clipsy]]></category>
		<category><![CDATA[creative idea]]></category>
		<category><![CDATA[Darren Rowse]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[interactive campaign]]></category>
		<category><![CDATA[interview series]]></category>
		<category><![CDATA[Jonas Thoursie]]></category>
		<category><![CDATA[Mr Clips]]></category>
		<category><![CDATA[Shoemoney]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[yooba]]></category>

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		<description><![CDATA[From time to time people are kind enough to mail me and ask me to write about their startup or interview someone. I just love to get these mails. It makes me feel important and a bit like Darren Rowse and Shoemoney. Many of the mails are the copy/paste standard &#8220;Hey interesting site you have. [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fyooba-swedish-meatballs-or-webbased-marketing-tool%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fyooba-swedish-meatballs-or-webbased-marketing-tool%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Yooba   Swedish Meatballs Or Webbased Marketing Tool?" /><br />
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<p><a href="http://www.thebetanews.com/wp-content/2008/02/yooba2.jpg" title="Yooba"><img src="http://www.thebetanews.com/wp-content/2008/02/yooba2.jpg" alt="yooba2 Yooba   Swedish Meatballs Or Webbased Marketing Tool?" align="left" title="yooba2 photo" /></a>From time to time people are kind enough to mail me and ask me to write about their startup or interview someone. I just love to get these mails. It makes me feel important and a bit like Darren Rowse and Shoemoney. Many of the mails are the copy/paste standard &#8220;Hey interesting site you have. Let me tell you about this great product we are about to launch&#8230;&#8221;-mails. Never mind that. Even those mails makes me feel important&#8230;</p>
<p>However <em>communicator, Jonas Thoursie </em>from <a href="http://www.yooba.com/">Yooba</a> was kind enough to mention that my site was interesting and that he found my interview series &#8220;<a href="http://www.thebetanews.com/category/show-me-your-desktop/">Show Me Your Desktop</a>&#8220;, particular interesting. Because he took the time to look at my site, I&#8217;ll take the time and space and write about Yooba.</p>
<p>Let&#8217;s start out with the official Yooba introduction.</p>
<p align="center"><p><a href="http://www.thebetanews.com/yooba-swedish-meatballs-or-webbased-marketing-tool/"><em>Click here to view the embedded video.</em></a></p></p>
<p align="center">&nbsp;</p>
<p align="left">So what do you think Yooba is about?</p>
<p align="left">What I can see from the introduction Yooba is about redefining ads. The &#8220;brute&#8221; with Mr Clips (or Clipsy) in chains, changes the billboard from a boring commercial to a more interesting one. The same thing goes for the displays later on.</p>
<p align="left">You can&#8217;t find any details on <a href="http://www.yooba.com/">Yooba.com</a> or on their blog, but the <a href="http://www.facebook.com/group.php?gid=7526054718">Yooba Facebook group</a> reveals a bit more.</p>
<p align="left">&nbsp;</p>
<blockquote><p>&#8220;Yooba lets you create different kinds of online content for marketing purposes. It can be anything from a simple ad to a full scale interactive campaign. Yooba provides a browser based flash/flex application that possesses everything you need to design and create your content. You don&#8217;t need any programming or artistic skills. If you just have a creative idea, you can have it published in no time.</p>
<p>The publishing is a simple procedure. You can put your creation anywhere you want. Yooba takes care of the hosting. Since Yooba is a completely web based service, you can work from any computer you want, and you can create and save projects and publish them later.</p>
<p>Finally we come to the evaluation part. Maybe the most important one in a marketing manner. Yooba provides a backend system that gives you feedback on your published content in form of information and statistics.&#8221;</p></blockquote>
<p>I think this means, I can take my boring ads and make them flashy and hip without any programming skills. Sounds interesting. Now I just need to be creative.</p>
<p>If you are interested in joining <a href="http://www.yooba.com/">the Yooba Beta</a>, you can sign up on the Yooba page.</p>
<p>So is Yooba anything for you? Is this a new service or do you know other companies that offer the same?</p>
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