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	<title>The Beta News &#187; Microsoft</title>
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	<link>http://www.thebetanews.com</link>
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		<title>New Microsoft Ads Are Hilarious And Creates A Buzz</title>
		<link>http://www.thebetanews.com/new-microsoft-ads-are-hilarious/</link>
		<comments>http://www.thebetanews.com/new-microsoft-ads-are-hilarious/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 11:22:00 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[advertisment]]></category>
		<category><![CDATA[bill gates]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[golden eggs]]></category>
		<category><![CDATA[jerry seinfeld]]></category>
		<category><![CDATA[mac campaign]]></category>
		<category><![CDATA[macosx]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Vista]]></category>
		<category><![CDATA[youtube]]></category>

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		<description><![CDATA[Microsoft&#8217;s latest ads are hilarious! I admit they are a bit strange and really don&#8217;t have much of a story or message. It could remind you about a certain sitcom featuring a certain actor with a certain last name. The $300 millon ad campaign features Bill Gates and Jerry Seinfeld as opposite to &#8220;Hi I&#8217;m [...]]]></description>
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		<img src="http://www.thebetanews.com/wp-content/2008/09/billy-jerry1.jpg" width="240" title="billy jerry1 photo" alt="billy jerry1 New Microsoft Ads Are Hilarious And Creates A Buzz" />
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fnew-microsoft-ads-are-hilarious%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" New Microsoft Ads Are Hilarious And Creates A Buzz" /><br />
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<p>Microsoft&#8217;s latest ads are hilarious! I admit they are a bit strange and really don&#8217;t have much of a story or message. It could remind you about a certain sitcom featuring a certain actor with a certain last name.</p>
<p>The $300 millon ad campaign features Bill Gates and Jerry Seinfeld as opposite to &#8220;Hi I&#8217;m Mac and I&#8217;m PC&#8221;.</p>
<p>There are no big sales pitches or statements, why Vista is better than MacOSX. It&#8217;s just an &#8220;ad-com&#8221; (Not sure if it&#8217;s a word, but I cleverly combined sitcom with advertisment).</p>
<p>To explain this pretty clever campaign in a popular way let me put it like this:</p>
<ul>
<li>Launch huge ad campaign featuring Bill Gates and Jerry Seinfeld          $300,000,000.00</li>
<li>Start a buzz in the blogosphere including all tech major blogs              PRICELESS!</li>
</ul>
<p>I guess $300,000,000 could buy you a few 125&#215;125 ad spots on a lot of blogs, but getting the exposure on YouTube, TechCrunch, TechMeme, The Inqusitr, Mashable, Engadget, The Beta News (!?) and a lot of other minor and major blogs can&#8217;t be put into value.</p>
<p>It&#8217;s almost like the ads are made for internet distribution. Why make a long and short version? There is nothing better, than bloggers who can&#8217;t figure something out.</p>
<p>We love to talk/write about stuff we just don&#8217;t get. It&#8217;s not keeping us from guessing though, and when/if we find the golden eggs, we&#8217;ll write a post more about it.</p>
<p>You can see the two ads here: (they are both in high quality)</p>
<p>This is the first one:</p>
<p><a href="http://www.thebetanews.com/new-microsoft-ads-are-hilarious/"><em>Click here to view the embedded video.</em></a></p>
<p>This is the second:</p>
<p><a href="http://www.thebetanews.com/new-microsoft-ads-are-hilarious/"><em>Click here to view the embedded video.</em></a></p>
<p>You can read the official press release from Microsoft here: <a href="http://www.microsoft.com/presspass/windows/featureStories.aspx?story=660dee9e-9606-4e77-843e-ed81d83c0bfe">Microsoft Kicks off new Windows Campaign with Star Power</a></p>
<p>Read all the other major blog&#8217;s coverage here:</p>
<ul>
<li><a href="http://www.cincomsmalltalk.com/blog/blogView?showComments=true&amp;printTitle=Tip_for_MS:_Fire_the_Advertising_Agency&amp;entry=3398062880">Tip for MS: Fire the Advertising Agency</a></li>
<li><a href="http://blogs.cioinsight.com/knowitall/content001/msft_ad_is_to_pcmac_campaign_as_zune_is_to_ipod.html">MSFT Ad is to PC/Mac Campaign as Zune is to iPod</a></li>
<li><a href="http://www.downloadsquad.com/2008/09/05/first-bill-gates-jerry-seinfeld-ad-airs-apple-has-nothing-to/">Bill Gates, Jerry Seinfeld ad airs &#8211; Apple has nothing to worry about</a></li>
<li><a href="http://blogs.usatoday.com/technologylive/2008/09/internet-disses.html">Internet disses new Microsoft commercial</a></li>
<li><a href="http://www.hunterstrat.com/news/2008/09/05/new-microsoft-seinfeld-gates-ad-campaign-starts-with-a-dud/">New Microsoft Seinfeld-Gates ad campaign starts with a dud</a></li>
<li><a href="http://www.macuser.com/advertising/whats_the_deal_with_his_commer.php">What&#8217;s the deal with this commercial? No, seriously.</a></li>
<li><a href="http://www.lockergnome.com/blade/2008/09/05/microsoft-commercial-is-anything-but-funny/">Microsoft Commercial Is Anything But Funny</a></li>
<li><a href="http://www.webpronews.com/topnews/2008/09/05/microsoft-seinfeld-ad-not-exactly-a-hit">Microsoft Seinfeld Ad Not Exactly a Hit</a></li>
<li><a href="http://blogs.reuters.com/mediafile/2008/09/05/bill-gates-jerry-seinfeld-what/">Bill Gates + Jerry Seinfeld = What?!!???</a></li>
<li><a href="http://blogs.zdnet.com/hardware/?p=2545">Seinfeld-Gates TV commercial &#8212; vague, baffling and unfunny</a></li>
<li><a href="http://tech.yahoo.com/blogs/null/104224">Seinfeld Vista ad is out, and it&#8217;s bizarre</a></li>
<li><a href="http://www.portfolio.com/views/blogs/the-tech-observer/2008/09/05/first-microsoftseinfeld-ad-bombs?tid=true">First Microsoft/Seinfeld Ad Bombs</a></li>
<li><a href="http://blogs.zdnet.com/BTL/?p=9905">Seinfeld &amp; Gates: Was this ad supposed to be funny?</a></li>
<li><a href="http://arstechnica.com/journals/microsoft.ars/2008/09/05/first-gates-seinfeld-ad-leaves-us-scratching-our-heads">First Gates-Seinfeld ad leaves us scratching our heads</a></li>
<li> <a href="http://mashable.com/2008/09/11/jerry-seinfeld-bill-gates/">I Don’t Care What You Say, I Love the Microsoft Ads</a></li>
<li><a title="Permanent Link to Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused" rel="bookmark" href="http://www.techcrunch.com/2008/09/12/bill-gatesjerry-seinfeld-commercial-2-i-remain-confused/">Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused</a></li>
</ul>
<p>Image credit: Mashable</p>
</div>]]></content:encoded>
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		<item>
		<title>Show Me Your Desktop Fake Steve Jobs</title>
		<link>http://www.thebetanews.com/show-me-your-desktop-fake-steve-jobs/</link>
		<comments>http://www.thebetanews.com/show-me-your-desktop-fake-steve-jobs/#comments</comments>
		<pubDate>Mon, 26 May 2008 12:46:42 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[What's On Your Computer]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[benevolent dictator]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Borgtards]]></category>
		<category><![CDATA[crunchies]]></category>
		<category><![CDATA[Dan Lyons]]></category>
		<category><![CDATA[fake steve jobs]]></category>
		<category><![CDATA[Goatberg]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Quark]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[Shoemoney]]></category>
		<category><![CDATA[steve job]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.thebetanews.com/?p=662</guid>
		<description><![CDATA[Did you remember to read last week&#8217;s interview with Shoemoney? This season&#8217;s last interview is with Fake Steve Jobs. Most people know Steve Jobs (creator of the iPhone), but not everybody read Steve Job&#8217;s secret blog/diary. Some say it&#8217;s not written by Steve Jobs himself, but by Fake Steve Jobs. Some even say that Fake [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-fake-steve-jobs%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-fake-steve-jobs%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Show Me Your Desktop Fake Steve Jobs" /><br />
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<p><a href="http://www.thebetanews.com/wp-content/2008/05/pictureoffakestevejobs.jpg"><img class="alignleft size-full wp-image-661" title="Fake Steve Jobs" src="http://www.thebetanews.com/wp-content/2008/05/pictureoffakestevejobs.jpg" alt="pictureoffakestevejobs Show Me Your Desktop Fake Steve Jobs" width="300" height="230" /></a>Did you remember to read last week&#8217;s <a href="http://www.thebetanews.com/show-me-your-desktop-jeremy-schoemaker/">interview with Shoemoney</a>? This season&#8217;s last interview is with Fake Steve Jobs.</p>
<p>Most people know Steve Jobs (creator of the iPhone), but not everybody <a href="http://fakesteve.blogspot.com/">read Steve Job&#8217;s secret blog/diary</a>.</p>
<p>Some say it&#8217;s not written by Steve Jobs himself, but by Fake Steve Jobs. Some even say that Fake Steve Jobs actually is <a href="http://floatingpoint.wordpress.com/">Forbes senior editor Dan Lyons</a>.</p>
<p>Fake Steve Jobs aka. FSJ has nicknames for many things. Microsoft is The Borg, people who work at Microsoft are Borgtards, twitterers are twittertards, WSJ tech-journalist Walt Mossberg is Goatberg and <a href="http://fakesteve.blogspot.com/2008/05/smoking-hot-sarah-lacy-has-smoking-hot.html">Sarah Lacy is hot</a>.</p>
<p>FSJ writes why Apple is so cool, and why Apple&#8217;s products are so damn innovative and awesome. He finds most people annoying and is upset by negative people.</p>
<p>FSJ like turtlenecks, black, white, trees, zen and is a benevolent dictator.</p>
<p>This video from TechCrunch&#8217;s Crunchies says it all:</p>
<p><object width="320" height="200"><param name="movie" value="http://www.youtube.com/v/YmfP6aXNSis&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/YmfP6aXNSis&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="320" height="200"></embed></object></p>
<p>And now the interview with the great Fake Steve Jobs</p>
<p style="text-align: left;"><em>What is your background picture?</em></p>
<p>Solid blue.</p>
<p><em>Why did you chose that picture?</em></p>
<p>I&#8217;m boring. And easily distracted. Solid color lets me focus on what I&#8217;m doing.</p>
<p><em>If you have a personal and a work computer, which program do you use the most on your personal computer?</em></p>
<p>Firefox.</p>
<p><em>Which program do you use the most on your work computer?</em></p>
<p>Firefox.</p>
<p><em>Internet Explorer or Firefox? </em></p>
<p style="text-align: left;">Firefox.</p>
<p><em>Why do you use IE or FF?</em></p>
<p>I hate IE. I hate all the new Microsoft apps. Too cluttered and bloated.</p>
<p><em>What is your favourite program?</em></p>
<p>Firefox.</p>
<p><em>Which program is the worst?</em></p>
<p>If you mean what&#8217;s the worst program I use, I&#8217;d say it&#8217;s Quark CopyDesk. If you mean what&#8217;s the worst program in the entire known universe, it has to be Lotus Notes.</p>
<p><em>Do you have any tips and tricks on how to get the most out of your computer or blog? </em></p>
<p>Spend as much time as possible working on it.</p>
<p><em>Mac or Pc and why?</em></p>
<p>Mac. The OS is better.</p>
<p style="text-align: left;">
<p style="text-align: left;"><a href="http://www.thebetanews.com/wp-content/2008/05/desktop-screen-shot.png"><img class="aligncenter size-medium wp-image-660" title="Fake Steve Jobs\' Desktop" src="http://www.thebetanews.com/wp-content/2008/05/desktop-screen-shot-300x189.png" alt="desktop screen shot 300x189 Show Me Your Desktop Fake Steve Jobs" width="300" height="189" /></a></p>
<p style="text-align: left;">Thank you very much Mr. Fake Steve Jobs. I&#8217;m really thrilled that you took the time, out of your very busy and innovative life. I know it can be hard to communicate with the man on the street.</p>
<p style="text-align: left;">Peace out!</p>
<p>This is the season finale (I always wanted to say that) of Show Me Your Desktop, but unlike certain other &#8220;shows&#8221;, I don&#8217;t cancel something, just because people don&#8217;t watch it. (Take that Fox, CBS, ABC and SciFi).</p>
<p>Season 3 will be back very soon with brand-new questions and more interesting people.</p>
</div>]]></content:encoded>
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		<item>
		<title>My Quest For The Apple Part Deux</title>
		<link>http://www.thebetanews.com/my-quest-for-the-apple-part-deux/</link>
		<comments>http://www.thebetanews.com/my-quest-for-the-apple-part-deux/#comments</comments>
		<pubDate>Thu, 22 May 2008 10:56:16 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[Archived Posts]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[General Nonsense]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[mac owners]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[pc users]]></category>
		<category><![CDATA[richard branson]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Windows]]></category>

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		<description><![CDATA[As you might have read, I&#8217;m on a quest for either a MacBook or a PC. The comments in the latest post clearly shows that the battle between Apple and Microsoft &#8211; or OS X and Windows &#8211; is very easy to spot. Which one offers the most value? Since both the MacBooks (Pro) or [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fmy-quest-for-the-apple-part-deux%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fmy-quest-for-the-apple-part-deux%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" My Quest For The Apple Part Deux" /><br />
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<p><img class="alignleft" style="float: left;" src="http://www.thebetanews.com/wp-content/2008/05/quest2.jpg" alt="quest2 My Quest For The Apple Part Deux"  title="quest2 photo" />As you might have read, I&#8217;m on a <a href="http://www.thebetanews.com/my-quest-for-the-apple/">quest for either a MacBook or a PC</a>. The comments in the latest post clearly shows that the battle between Apple and Microsoft &#8211; or OS X and Windows &#8211; is very easy to spot.</p>
<p>Which one offers the most value? Since both the MacBooks (Pro) or generic PC have the same hardware specifications, it all comes down to the operating system.</p>
<p>The noble art of OS-bashing goes on&#8230;</p>
<p>After reading many blogs about people who has switched from Windows to Mac (so called switchers), I see a pattern, that most switchers follow.</p>
<p>The blogger is very often a very loyal Windows &#8220;follower&#8221;. To the surprise of the blogger, he/she learns from friends and relatives, that they actually love this OS X-stuff.</p>
<p><strong>Fundamental differences</strong></p>
<p>Ok then now the blogger has bought a Mac and he describes the differences between the two operating systems. Somebody has moved the &#8220;Close-button&#8221; from right to left. Then they realise that a program isn&#8217;t just shut down in OS X.</p>
<p>After a couple of weeks most switchers are getting the hang of it and they seem to be rather fascinated about the new OS.</p>
<p>A sense of joy, you only get from a few brands, seems to characterize a lot of Mac people.</p>
<p>Of course, everything isn&#8217;t a dance on roses. There are also stories about the total opposite experience, but not many.</p>
<p>It&#8217;s like many Mac owners, new and old, have a new look on life and they almost feel sorry for PC users. They haven&#8217;t seen the light.</p>
<p>From a PC owners point of view, this state of mind is often seen as arrogant and fanatic. Some Mac owners are used to the accusation of being a part of a cult. If a happy owner is a cultist, then perhaps that&#8217;s true.</p>
<p><strong><em>THE</em> Brand</strong></p>
<p>The joy of owning a Mac is very visible at the 2008 edition of <a href="http://www.brandchannel.com/start.asp?fa_id=415">Brandchannel&#8217;s annual brandjunkie survey</a>, where almost 2,000 marketing people are asked about different brands. The survey is not about ranking the brands, but about values like, &#8220;who would you site next to at a dinner party?&#8221;</p>
<p>The result is a certain victory for Apple with six top positions and one second. Microsoft got two top placements and one second.</p>
<p>14.6% of the questioned people would rather sit next to Apple at the dinner party, while 4.1% would prefer Virgin. It seems that people identify the companies with the figureheads and prefer Steve Jobs and Richard Branson.</p>
<p>Another interesting question is:&#8221;If a brand was sent 100 years back in time, how would they influence history?&#8221;. Again Apple wins by 15.5%, while Microsoft come in second with 10.4%. I&#8217;m not sure that I agree with that.</p>
<blockquote><p>They would have a lot to say about world events, business and what is likely to  happen in the future. They could also be quite good fun and have a different  view of the world. A good combination of work and non-work conversation.</p></blockquote>
<p>The first victory to Microsoft could be a sour apple (pun intended). 6% would rather discuss matters with Microsoft. Apple come in second with 4%. I wonder what they would discuss with Microsoft.</p>
<p><strong>Very Inspiring</strong></p>
<p>Apparently Apple inspires people. 22% of the voters say that Apple is the most inspirational brand. Nike comes in second with 6%.</p>
<p>Microsoft isn&#8217;t among the top 10 brands.</p>
<p>So has this small analysis taken me closer to a decision? Should I be a part of the Cupertino cult and be another victim in a cynic strategy?</p>
</div>]]></content:encoded>
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		</item>
		<item>
		<title>Should We Fear The Total Google World?</title>
		<link>http://www.thebetanews.com/should-we-fear-the-total-google-world/</link>
		<comments>http://www.thebetanews.com/should-we-fear-the-total-google-world/#comments</comments>
		<pubDate>Fri, 09 May 2008 12:15:01 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[General Nonsense]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[23andme]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[DNA]]></category>
		<category><![CDATA[earth]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[sergey brin]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.thebetanews.com/?p=647</guid>
		<description><![CDATA[Every single Google service is brilliant and very useful, but when they connect you get a very powerful system, that could be too much good. Should we start to watch out? The other day our son turned 7 months and it probably won&#8217;t be long until I have to help him set up his first [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fshould-we-fear-the-total-google-world%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fshould-we-fear-the-total-google-world%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Should We Fear The Total Google World?" /><br />
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<p><img class="alignleft" style="float: left;" src="http://www.thebetanews.com/wp-content/2008/05/google.jpg" alt="google Should We Fear The Total Google World?"  title="google photo" />Every single Google service is brilliant and very useful, but when they connect you get a very powerful system, that could be too much good. Should we start to watch out?</p>
<p>The other day our son turned 7 months and it probably won&#8217;t be long until I have to help him set up his first Gmail account &#8211; it&#8217;s a father-son thing.</p>
<p>It won&#8217;t take long to set up the account, a few basic information about the kid and he is ready to roll.</p>
<p>In time more stuff will be added to his profile.</p>
<p>With tears in my eyes I will proudly say to him: Welcome to Google, son, from now on, most of what you&#8217;ll be doing on the computer, will be registered by one company.</p>
<p>It will be like his baptism &#8211; He&#8217;ll be a part of a huge and abstract universe, with some kind of obligations, I&#8217;m just not sure which.</p>
<p>While filling out the online Gmail form it&#8217;ll strike me, is this the right thing to do. Isn&#8217;t there an alternative instead of making his life public to the search engine?</p>
<p>But it&#8217;s so easy. It works, you get a lot of really clever and free services &#8211; and you just need to log in once and one place.</p>
<p>One thing is, that Google is already his start page and key to the internet and it searches your email and blog.</p>
<p>Google also remembers which video my son will watch on YouTube, which he&#8217;ll probably watch more than television.</p>
<p>This is probably just the beginning.</p>
<p>It won&#8217;t take long before my entire family will be equipped with cell phones embedded with GPS chips, so I can see on Google Earth or Ocean where they are.</p>
<p>The next step will probably be Google Health, where, like Microsoft&#8217;s &#8220;health vault&#8221;, all the data about our health will be collected. Everything from the doctor and hospital&#8217;s journals to the daily rating from the bathroom scale and data from my jogging watch.</p>
<p>It can even be more detailed, if you chose to get your DNA decoded by companies such as <a href="https://www.23andme.com/">23andme</a>.</p>
<p>One of 23andme&#8217;s directors is married to Google-founder Sergey Brin and Google is one of the major investors in the company.</p>
<p>They will decode your DNA for $1000.</p>
<p>It isn&#8217;t unrealistic that DNA analysis will be the standard tool for doctors, like X-rays and blood samples are today.</p>
<p>But it will require a lot of computer power to store and manage all that data, and computer power is what Google have.</p>
<p>Everybody expects that Google will be one of the select few, who will offer &#8220;<a href="http://www.singlehop.com/cloud/">cloud computing</a>&#8220;, where you can buy capacity of Google&#8217;s huge computer farms.</p>
<p>Soon you&#8217;ll buy computer power, just like you buy electricity today.</p>
<p>All we need is a 3D online-universe, that combines fictional and user-created environments (like Second Life) with real geographical data from Google Earth.</p>
<p>It will be connected with our cell phones, so that you can walk around in the physical world, while having a close encounter with a parallel and virtual universe, that combines real buildings and persons with avatars and 3D models.</p>
<p>Each one of Google&#8217;s services are really useful, but when you connect them you get a system, that is both powerful and extensive, but is it too much to be good?</p>
<p>As Google says: &#8220;Do no evil&#8221;. I think it&#8217;s important that we help Google maintain that motto.</p>
<p>Do you think Google can get too powerful?</p>
<p><em>Quis custodiet ipsos custodes?</em></p>
</div>]]></content:encoded>
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		<title>Guest Post On The Beta News</title>
		<link>http://www.thebetanews.com/guest-post-on-the-beta-news/</link>
		<comments>http://www.thebetanews.com/guest-post-on-the-beta-news/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 14:20:33 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[Archived Posts]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[beta news]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[citrix]]></category>
		<category><![CDATA[citrix products]]></category>
		<category><![CDATA[Exchange]]></category>
		<category><![CDATA[firewall]]></category>
		<category><![CDATA[infrastructure solutions]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[microsoft exchange]]></category>
		<category><![CDATA[Norriq]]></category>
		<category><![CDATA[symantec]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[As some of you know (you will if you follow me on twitter), I&#8217;ve got a new job. This is my first week as team manager at Norriq.. I&#8217;m managing a team of consultants with expertise in Windows 2003, Symantec and Citrix products, Microsoft Exchange, firewall and various other infrastructure solutions. Unfortunately I had to [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
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<p>As some of you know (you will if you <a href="http://www.twitter.com/dennisbp">follow me on twitter</a>), I&#8217;ve got a new job. This is my first week as team manager at <a href="http://www.norriq.com">Norriq.</a>. I&#8217;m managing a team of consultants with expertise in Windows 2003, Symantec and Citrix products, Microsoft Exchange, firewall and various other infrastructure solutions.</p>
<p>Unfortunately I had to return my laptop to my former employer, so now I have to use my stationary PC, which is located in my office &#8211; away from the living room, wife, son, tv and so forth.</p>
<p>Hopefully I&#8217;ll get my hands on a MacBook Pro (somehow). I really want to try out one of those and see if they really are better than PCs.</p>
<p>The new job also means that I&#8217;ll be really tired when I get home, so I could really need a hand keeping me readers happy with quality posts.</p>
<p>So if you have something on your heart or would like to reach a larger audience, please send your guest post suggestion to me dbp (at) thebetanews.com.</p>
<p>Everybody is welcome as long as it&#8217;s within this blog&#8217;s topics.</p>
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		<title>Top 3 Greenest Cell Phones, SmartPhones And Notebooks</title>
		<link>http://www.thebetanews.com/top-3-greenest-cell-phones-smartphones-and-notebooks/</link>
		<comments>http://www.thebetanews.com/top-3-greenest-cell-phones-smartphones-and-notebooks/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 16:53:19 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Asus]]></category>
		<category><![CDATA[Compaq]]></category>
		<category><![CDATA[domestic appliances]]></category>
		<category><![CDATA[green electronics]]></category>
		<category><![CDATA[Greenpeace]]></category>
		<category><![CDATA[hp compaq 2710p]]></category>
		<category><![CDATA[iPaq]]></category>
		<category><![CDATA[light bulbs]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mio]]></category>
		<category><![CDATA[nintendo wii]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[nokia n95]]></category>
		<category><![CDATA[p350]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[plasma tv]]></category>
		<category><![CDATA[Protégé]]></category>
		<category><![CDATA[sony ericsson p1i]]></category>
		<category><![CDATA[sony ericsson t650i]]></category>
		<category><![CDATA[sony vaio]]></category>
		<category><![CDATA[Toshiba]]></category>
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		<category><![CDATA[Xbox]]></category>
		<category><![CDATA[zen vision m]]></category>

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		<description><![CDATA[Do you ever consider the environment when you buy a new gadget? I tend to forget and pick gadgets with lots of features, nice design and geek status. However eco-friendly gadgets are also a competitive parameter. The gadgets manufacturers has found out that consumers are interested in green products. So which gadget should you buy [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
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<p><img src="http://www.thebetanews.com/wp-content/2008/03/greenit.png" alt="greenit Top 3 Greenest Cell Phones, SmartPhones And Notebooks" align="left" title="greenit photo" />Do you ever consider the environment when you buy a new gadget? I tend to forget and pick gadgets with lots of features, nice design and geek status.</p>
<p>However eco-friendly gadgets are also a competitive parameter. The gadgets manufacturers has found out that consumers are interested in green products.</p>
<p>So which gadget should you buy if you want to be green?</p>
<p>Greenpeace recently launched a report &#8220;<a href="http://www.greenpeace.org/international/press/reports/searching-for-green-electronics">Searching&#8230;for Green Electronics</a>&#8220;. The report analyses several parameters among others; dangerous chemicals in the product, energy saving and can it be recycled. Several companies refused to participate in the survey. This includes Acer, Apple, Asus, Creative, Microsoft, Nintendo, Palm and Sharp. I&#8217;m very disappointed in you guys. I own an iPod, Zen Vision M, Xbox360 and Nintendo Wii&#8230;tsk tsk @ me.</p>
<p>The scale goes from 1 to 10, 10 being the best grade and this is the top 3 lists:</p>
<p>Cell phones:</p>
<ol>
<li>Sony Ericsson T650i &#8211; 5.30 points</li>
<li>Nokia N95 &#8211; 4.40 points</li>
<li>LG Electronics KE970 4.05 points</li>
</ol>
<p>PDA or Smart Phones:</p>
<ol>
<li>Sony Ericsson P1i &#8211; 5.10 points</li>
<li>HP iPaq 510 &#8211; 3.95 points</li>
<li>Mio Technology P350 &#8211; 3.15 points</li>
</ol>
<p>Notebooks:</p>
<ol>
<li>Sony Vaio TZ11 &#8211; 5.29 points</li>
<li>HP Compaq 2710p &#8211; 4.82 points</li>
<li>Toshiba Protégé R500 &#8211; 4.74 points</li>
</ol>
<p>Greenpeace states that no manufacturers score high within all criteria. Still, Greenpeace give Sony and Sony Ericsson a thumbs up! I guess this must make Sony&#8217;s competitors green with envy&#8230;If I&#8217;m looking at our latest energy bill, our consumption is equal to a family of four. We are only two adults and a 5 month old toddler. All our domestic appliances are power saving. The same goes for the light bulbs. Nothing is left in stand-by mode either. EXCEPT&#8230; My PC runs 24/7 with router, ADSL modem and all kinds of power adapters. Two laptops and a 42&#8243; plasma TV. I guess they eat a bit too.</p>
<p>If you are interested in more green gadgets, cars and scooters. <a href="http://www.thebetanews.com/5-green-and-eco-friendly-gadgets/">Read &#8220;5 Green And Eco-Friendly Gadgets&#8221;</a>.</p>
<p>Do you own any green gadgets? When you buy new gadgets do you prefer the eco-friendly ones? What are you doing to reduce energy consumption?</p>
</div>]]></content:encoded>
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		<title>Off-Topic Friday Microsoft Surface Alternative Ad</title>
		<link>http://www.thebetanews.com/off-topic-friday-microsoft-surface-alternative-ad/</link>
		<comments>http://www.thebetanews.com/off-topic-friday-microsoft-surface-alternative-ad/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 12:28:52 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[General Nonsense]]></category>
		<category><![CDATA[coffee table]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[microsoft surface]]></category>
		<category><![CDATA[youtube]]></category>

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		<description><![CDATA[Last May I was pretty excited about Microsoft&#8217;s newest gadget, Microsoft Surface. Well in my world a gadget is usually rather small. The Microsoft Surface is a coffee table redefined. You&#8217;ve probably already seen the ad for Microsoft Surface, but did you see the first take of it? The alternative version? Click here to view [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
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<p>Last May I was pretty excited about <a href="http://www.thebetanews.com/microsoft-surface-coffee-table-redefined/">Microsoft&#8217;s newest gadget, Microsoft Surface</a>. Well in my world a gadget is usually rather small. The Microsoft Surface is a coffee table redefined.</p>
<p>You&#8217;ve probably already seen the ad for Microsoft Surface, but did you see the first take of it? The alternative version?</p>
<p align="center"><p><a href="http://www.thebetanews.com/off-topic-friday-microsoft-surface-alternative-ad/"><em>Click here to view the embedded video.</em></a></p></p>
<p align="center">&nbsp;</p>
<p align="left">If you are interested in the real ad.</p>
<p align="center"><p><a href="http://www.thebetanews.com/off-topic-friday-microsoft-surface-alternative-ad/"><em>Click here to view the embedded video.</em></a></p></p>
<div class=’hello-feedreader’>Send the word &#8220;Viktor&#8221; to contest@thebetanews.com and win a $30 Amazon giftcard and an EntreCard Fast Pass.</div>
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