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	<title>The Beta News &#187; golden eggs</title>
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		<title>New Microsoft Ads Are Hilarious And Creates A Buzz</title>
		<link>http://www.thebetanews.com/new-microsoft-ads-are-hilarious/</link>
		<comments>http://www.thebetanews.com/new-microsoft-ads-are-hilarious/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 11:22:00 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[advertisment]]></category>
		<category><![CDATA[bill gates]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[golden eggs]]></category>
		<category><![CDATA[jerry seinfeld]]></category>
		<category><![CDATA[mac campaign]]></category>
		<category><![CDATA[macosx]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Vista]]></category>
		<category><![CDATA[youtube]]></category>

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		<description><![CDATA[Microsoft&#8217;s latest ads are hilarious! I admit they are a bit strange and really don&#8217;t have much of a story or message. It could remind you about a certain sitcom featuring a certain actor with a certain last name. The $300 millon ad campaign features Bill Gates and Jerry Seinfeld as opposite to &#8220;Hi I&#8217;m [...]]]></description>
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		<img src="http://www.thebetanews.com/wp-content/2008/09/billy-jerry1.jpg" width="240" title="billy jerry1 photo" alt="billy jerry1 New Microsoft Ads Are Hilarious And Creates A Buzz" />
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<p>Microsoft&#8217;s latest ads are hilarious! I admit they are a bit strange and really don&#8217;t have much of a story or message. It could remind you about a certain sitcom featuring a certain actor with a certain last name.</p>
<p>The $300 millon ad campaign features Bill Gates and Jerry Seinfeld as opposite to &#8220;Hi I&#8217;m Mac and I&#8217;m PC&#8221;.</p>
<p>There are no big sales pitches or statements, why Vista is better than MacOSX. It&#8217;s just an &#8220;ad-com&#8221; (Not sure if it&#8217;s a word, but I cleverly combined sitcom with advertisment).</p>
<p>To explain this pretty clever campaign in a popular way let me put it like this:</p>
<ul>
<li>Launch huge ad campaign featuring Bill Gates and Jerry Seinfeld          $300,000,000.00</li>
<li>Start a buzz in the blogosphere including all tech major blogs              PRICELESS!</li>
</ul>
<p>I guess $300,000,000 could buy you a few 125&#215;125 ad spots on a lot of blogs, but getting the exposure on YouTube, TechCrunch, TechMeme, The Inqusitr, Mashable, Engadget, The Beta News (!?) and a lot of other minor and major blogs can&#8217;t be put into value.</p>
<p>It&#8217;s almost like the ads are made for internet distribution. Why make a long and short version? There is nothing better, than bloggers who can&#8217;t figure something out.</p>
<p>We love to talk/write about stuff we just don&#8217;t get. It&#8217;s not keeping us from guessing though, and when/if we find the golden eggs, we&#8217;ll write a post more about it.</p>
<p>You can see the two ads here: (they are both in high quality)</p>
<p>This is the first one:</p>
<p><a href="http://www.thebetanews.com/new-microsoft-ads-are-hilarious/"><em>Click here to view the embedded video.</em></a></p>
<p>This is the second:</p>
<p><a href="http://www.thebetanews.com/new-microsoft-ads-are-hilarious/"><em>Click here to view the embedded video.</em></a></p>
<p>You can read the official press release from Microsoft here: <a href="http://www.microsoft.com/presspass/windows/featureStories.aspx?story=660dee9e-9606-4e77-843e-ed81d83c0bfe">Microsoft Kicks off new Windows Campaign with Star Power</a></p>
<p>Read all the other major blog&#8217;s coverage here:</p>
<ul>
<li><a href="http://www.cincomsmalltalk.com/blog/blogView?showComments=true&amp;printTitle=Tip_for_MS:_Fire_the_Advertising_Agency&amp;entry=3398062880">Tip for MS: Fire the Advertising Agency</a></li>
<li><a href="http://blogs.cioinsight.com/knowitall/content001/msft_ad_is_to_pcmac_campaign_as_zune_is_to_ipod.html">MSFT Ad is to PC/Mac Campaign as Zune is to iPod</a></li>
<li><a href="http://www.downloadsquad.com/2008/09/05/first-bill-gates-jerry-seinfeld-ad-airs-apple-has-nothing-to/">Bill Gates, Jerry Seinfeld ad airs &#8211; Apple has nothing to worry about</a></li>
<li><a href="http://blogs.usatoday.com/technologylive/2008/09/internet-disses.html">Internet disses new Microsoft commercial</a></li>
<li><a href="http://www.hunterstrat.com/news/2008/09/05/new-microsoft-seinfeld-gates-ad-campaign-starts-with-a-dud/">New Microsoft Seinfeld-Gates ad campaign starts with a dud</a></li>
<li><a href="http://www.macuser.com/advertising/whats_the_deal_with_his_commer.php">What&#8217;s the deal with this commercial? No, seriously.</a></li>
<li><a href="http://www.lockergnome.com/blade/2008/09/05/microsoft-commercial-is-anything-but-funny/">Microsoft Commercial Is Anything But Funny</a></li>
<li><a href="http://www.webpronews.com/topnews/2008/09/05/microsoft-seinfeld-ad-not-exactly-a-hit">Microsoft Seinfeld Ad Not Exactly a Hit</a></li>
<li><a href="http://blogs.reuters.com/mediafile/2008/09/05/bill-gates-jerry-seinfeld-what/">Bill Gates + Jerry Seinfeld = What?!!???</a></li>
<li><a href="http://blogs.zdnet.com/hardware/?p=2545">Seinfeld-Gates TV commercial &#8212; vague, baffling and unfunny</a></li>
<li><a href="http://tech.yahoo.com/blogs/null/104224">Seinfeld Vista ad is out, and it&#8217;s bizarre</a></li>
<li><a href="http://www.portfolio.com/views/blogs/the-tech-observer/2008/09/05/first-microsoftseinfeld-ad-bombs?tid=true">First Microsoft/Seinfeld Ad Bombs</a></li>
<li><a href="http://blogs.zdnet.com/BTL/?p=9905">Seinfeld &amp; Gates: Was this ad supposed to be funny?</a></li>
<li><a href="http://arstechnica.com/journals/microsoft.ars/2008/09/05/first-gates-seinfeld-ad-leaves-us-scratching-our-heads">First Gates-Seinfeld ad leaves us scratching our heads</a></li>
<li> <a href="http://mashable.com/2008/09/11/jerry-seinfeld-bill-gates/">I Don’t Care What You Say, I Love the Microsoft Ads</a></li>
<li><a title="Permanent Link to Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused" rel="bookmark" href="http://www.techcrunch.com/2008/09/12/bill-gatesjerry-seinfeld-commercial-2-i-remain-confused/">Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused</a></li>
</ul>
<p>Image credit: Mashable</p>
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