Unfortunately Lisa Brewster didn’t make it into the Mahalo VLOG Idol final, her interview is still here though.

This week it’s Jeremy Schoemaker aka. ShoeMoney’s turn to show us his desktop. It’s almost impossible to describe Shoemoney in a few lines. I’m still going to do it though.

Regular readers of Shoemoney.com know that he lost 240 lbs in 15 months, never read an entire book and that he became famous for his $132,994.97 Adsense check.

ShoeMoney is known for his posts about affiliate marketing, CPC, PPC, CPM-stuff (and other 3 letter terms) and see new schwag T-shirts.

ShoeMoney co-founded AuctionAds (now ShoppingAds, check this blog’s right upper corner) and sold it to MediaWhiz.

The very successful and exclusive Elite Retreat, which brings the best entrepreneurs in SEO, SEM and internet marketing together, is also co-founded by ShoeMoney.

He also runs ShoeMoney Media Group and hosts the weekly podcast “The ShoeMoney Show” on Webmasterradio.fm.

As always when ShoeMoney is involved it’s brief and honest. The same goes for this interview.

A few days after I mailed ShoeMoney the questions, he posted this How To Get That Interview.

What is your background picture?

Its the factory one that comes with Macosx

Why did you chose that picture?

I just never really get into background pictures.

If you have a personal and a work computer, which program do you use the most on your personal computer?

In both my personal and work computers I use terminal more then anything.

Internet Explorer or Firefox?

Firefox! Mostly because I am on a macintosh

What is your favourite program?

I favorite program or program I look forward to using would be itunes.

Thank you very much, ShoeMoney for answering my questions. Keep up the entertaining and informative posts!

According to experts the use of online advertising will increase by 23% in 2008. This is more than 40 billion dollars, but a riot might be around the corner.

Adsense has made Google one most valuable companies in the world and the ads on social networks such as Facebook help those companies make billions each year.

But could all this be in danger?

A new analysis from Deloitte indicates that more and more users are tired of online ads.

Are you one of them? Do you find online ads more annoying than ads in newspapers and television?

A good example is the latest protest against Facebook’s Beacon system. When Facebook users shopped online, Beacon told friends and businesses what they looked at or bought. The latest statistics show that users doesn’t spend as much time on Facebook and MySpace as they used to.

This tendency might turn Facebook and other social network’s ad-goldmine into a nightmare. There might be some light ahead though. According to the Media Summit 2008 in New York, there are other ways of targeting consumers online, but it requires courage.

As you probably already know blogs can circumvent this. If a blog recommends a product on Amazon, you usually don’t consider that advertising. If you let a blogger tell you what they think about a product, it will remove the suspicion towards a product.

But will companies entrust their brand to the users? Brands like Pepsi and Coca-Cola spent billions of dollars building a strong brand. Will they allow users to play with their brand and values on YouTube?

The companies will have to redefine their brand and if they want the users to be engaged, they have to let go of their perfect image. This transformation requires a lot of confidence and I’m certain some companies doesn’t want to risk it.

Sources: Media Summit 2008, Beacon protests, Deloitte Report