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	<title>The Beta News &#187; Adam Ostrow</title>
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	<link>http://www.thebetanews.com</link>
	<description>News That Could Be News</description>
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		<title>Show Me Your Desktop Amber Mac</title>
		<link>http://www.thebetanews.com/show-me-your-desktop-amber-mac/</link>
		<comments>http://www.thebetanews.com/show-me-your-desktop-amber-mac/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 14:35:03 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[What's On Your Computer]]></category>
		<category><![CDATA[Adam Ostrow]]></category>
		<category><![CDATA[Amber Mac]]></category>
		<category><![CDATA[amber macarthur]]></category>
		<category><![CDATA[Apple iChat]]></category>
		<category><![CDATA[clown fish]]></category>
		<category><![CDATA[commandn]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[firefox extensions]]></category>
		<category><![CDATA[h 264]]></category>
		<category><![CDATA[internet explorer]]></category>
		<category><![CDATA[leo laporte]]></category>
		<category><![CDATA[Mailplane]]></category>
		<category><![CDATA[mashable]]></category>
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		<category><![CDATA[skype]]></category>
		<category><![CDATA[Snapz]]></category>
		<category><![CDATA[TechTV]]></category>
		<category><![CDATA[TWiT]]></category>
		<category><![CDATA[Webnation]]></category>
		<category><![CDATA[Xbox]]></category>

		<guid isPermaLink="false">http://www.thebetanews.com/show-me-your-desktop-amber-mac/</guid>
		<description><![CDATA[Last week I asked Adam Ostrow from Mashable and Readburner to show me his desktop. This week it&#8217;s Amber MacArthur&#8217;s (aka Amber Mac) turn. Her blog just got a major graphical overhaul and she has promised us to write more blog posts and take over the online world. The new layout looks great and good [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-amber-mac%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-amber-mac%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Show Me Your Desktop Amber Mac" /><br />
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<p><a href="http://www.thebetanews.com/wp-content/2008/03/amber.jpg" title="Amber Mac"><img src="http://www.thebetanews.com/wp-content/2008/03/amber.jpg" alt="amber Show Me Your Desktop Amber Mac" align="left" title="amber photo" /></a>Last week I asked <a href="http://www.thebetanews.com/show-me-your-desktop-adam-ostrow/">Adam Ostrow from Mashable and Readburner</a> to show me his desktop. This week it&#8217;s <a href="http://ambermac.com/">Amber MacArthur&#8217;s (aka Amber Mac)</a> turn. Her blog just got a major graphical overhaul and she has promised us to write more blog posts and take over the online world. The new layout looks great and good luck with online world domination.</p>
<p>Amber is co-founder of <a href="http://www.mgimedia.ca/index.php">MGI Media</a>, but you might know her from G4TechTV&#8217;s &#8220;Call For Help&#8221;, Webnation, commandN or <a href="http://twit.tv/natn">net@night podcast</a>, which is hosted by Amber and Leo Laporte. It runs on Leo Laporte&#8217;s own netcast network known as TWiT.tv (This Week in Tech). Net@night (previously &#8220;Inside The Net&#8221;) is published every Thursday. The topics range from Amber&#8217;s links to Web 2.0 entrepreneurs.</p>
<p>Amber also hosts <a href="http://commandn.typepad.com/commandn/">commandN</a>, a weekly video show with techtips, reviews, webpicks and more. It is one of the most downloaded video podcasts. It is the 20th highest ranked podcast on Digg. Net@Night is number 17. commandN has been around since 2005. It can be downloaded in various formats, including H.264 and Xbox360.</p>
<p>I&#8217;ve been a commandN viewer since Will Pate joined the show, its a coincidence actually. I didn&#8217;t know Will Pate before he joined the show.</p>
<p>Now on the the interview. You&#8217;ll learn that Amber not only dig fish, she also kicks computers&#8230;</p>
<p><em>What is your background picture?</em></p>
<p>I have clown fish on my background pic today.</p>
<p><em>Why did you chose that picture?</em></p>
<p>I dig fish.</p>
<p><em>If you have a personal and a work computer, which program do you use the most on your personal computer? </em></p>
<p>Skype on personal computer.</p>
<p><em>Which program do you use the most on your work computer?</em></p>
<p>Mailplane on work computer.</p>
<p><em>    Internet Explorer or Firefox? </em></p>
<p>I am a Firefox junkie.</p>
<p><em>    Why do you use Firefox?</em></p>
<p>I am hooked on Firefox extensions.</p>
<p><em>What is your favourite program?</em></p>
<p>Snapz Pro</p>
<p><em>Which program is the worst?</em></p>
<p>Apple iChat</p>
<p><em>Do you have any tips and tricks on how to get the most out of your computer or blog?</em></p>
<p>I think you can get the most out of your computer if you kick it when it&#8217;s down (I kid, I kid!).</p>
<p><em>Mac or Pc and why?</em></p>
<p>I am a Mac user because I like the overall user experience (and I sucker for a smooth user experience).</p>
<p align="center"><a href="http://www.thebetanews.com/wp-content/2008/03/amber-desktop.png" title="Amber Mac’s Desktop"><img src="http://www.thebetanews.com/wp-content/2008/03/amber-desktop.thumbnail.png" alt="amber desktop.thumbnail Show Me Your Desktop Amber Mac"  title="amber desktop.thumbnail photo" /></a></p>
<p align="left">Thank you very much for taking the time to answer my questions Amber. Keep up the good work with your shows and good luck with your fish-fetish.</p>
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		<slash:comments>3</slash:comments>
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		<title>Show Me Your Desktop Adam Ostrow</title>
		<link>http://www.thebetanews.com/show-me-your-desktop-adam-ostrow/</link>
		<comments>http://www.thebetanews.com/show-me-your-desktop-adam-ostrow/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 21:57:32 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[What's On Your Computer]]></category>
		<category><![CDATA[Adam Ostrow]]></category>
		<category><![CDATA[Alexander Marktl]]></category>
		<category><![CDATA[Drew Olanoff]]></category>
		<category><![CDATA[Eric Kerr]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Hilary Duff]]></category>
		<category><![CDATA[Lisa Bettany]]></category>
		<category><![CDATA[Lizzie McGuire]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[MindSay]]></category>
		<category><![CDATA[PDFs]]></category>
		<category><![CDATA[Pownce]]></category>
		<category><![CDATA[RSSmeme]]></category>
		<category><![CDATA[Techmeme]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.thebetanews.com/show-me-your-desktop-adam-ostrow/</guid>
		<description><![CDATA[Last week&#8217;s interview with the sword swinging and keyboard wearing Lisa Bettany was a huge success. Especially because of Lisa&#8217;s use of twitter, flickr and Pownce. This week it&#8217;s Editor-in-Chief of Mashable, MindSay co-founder and ReadBurner owner Adam Ostrow&#8217;s turn to show us his desktop. Many of you probably know Adam from Mashable and MindSay [...]]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-adam-ostrow%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-adam-ostrow%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Show Me Your Desktop Adam Ostrow" /><br />
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<p><a href="http://www.thebetanews.com/wp-content/2008/03/adam.jpg" title="Adam Ostrow"><img src="http://www.thebetanews.com/wp-content/2008/03/adam.jpg" alt="adam Show Me Your Desktop Adam Ostrow" align="left" title="adam photo" /></a>Last week&#8217;s <a href="http://www.thebetanews.com/show-me-your-desktop-lisa-bettany/">interview with the sword swinging and keyboard wearing Lisa Bettany</a> was a huge success. Especially because of Lisa&#8217;s use of twitter, flickr and Pownce.</p>
<p>This week it&#8217;s Editor-in-Chief of <a href="http://www.mashable.com">Mashable</a>, <a href="http://www.mindsay.com">MindSay co-founder</a> and <a href="http://mashable.com/2008/03/14/readburner-acquired/">ReadBurner owner</a> Adam Ostrow&#8217;s turn to show us his desktop. Many of you probably know Adam from Mashable and MindSay (one of the oldest blogging communities), but from today we&#8217;ll also know Adam as the one of the guys, who acquired ReadBurner.</p>
<p>In January 2008 <a href="http://readburner.wordpress.com">Alexander Marktl</a> launched Readburner as a hobby project, but within a month is became a very popular service. So popular that it took more time than Alexander Marktl had. Luckily for ReadBurner and for us Adam Ostrow, Drew Olanoff and Eric Kerr recently bought it and is making sure the service lives on. So what is ReadBurner?</p>
<p>ReadBurner collects the shared items from each feed. It&#8217;s similar to Techmeme and heavily inspired RSSmeme. It has a lot of potential. If they can get the attention and coverage, it&#8217;ll beat the current FriendFeed hype. Adam, if you need my help promoting ReadBurner, you can count on me.</p>
<p>The interview is a little taste of what season 3 of Show Me Your Desktop will offer.</p>
<p><em>What is your background picture?</em></p>
<p>Hilary Duff.  Not like Lizzie McGuire Hilary Duff, that’d be kind of sketchy.  But she’s all grown up and looks amazing.</p>
<p><span lang="EN-US"><em>Why did you choose that picture? </em></span></p>
<p>In addition to being really hot, Hilary seems like a breath of fresh air compared to a lot of the celebrities out there.<span>  </span>She’s involved in a lot of charities and actually does stuff with them like handing out meals in New Orleans after Katrina.<span>    </span>I shouldn’t know all this, but I spend almost as much time on WeSmirch as I do TechMeme, so, I do.<span>  </span></p>
<p><em>If you have a personal and a work computer, which program do you use the most on your personal computer?</em></p>
<p>They are one and the same.<span>  </span>Sadly, I’d say when I’m not working, the program I use the most is still Firefox.<span>  </span>I spend too much time on the Web.<span>  </span></p>
<p><em>Which program do you use the most on your work computer?</em></p>
<p>Firefox and Trillian are tied, since they are both open all day.<span>  </span>Within Firefox, the programs I use the most are Gmail and Google Reader.<span>  </span>Those two are also always on.</p>
<p class="MsoNormal"><span lang="EN-US"><em>Which web browser is your preferred browser?</em></span></p>
<p>Firefox 2.0.<span>  </span>I still do use IE on occasion though for quality assurance on my various side projects.<span>  </span>It’s amazing how different the same site can look on different browsers.<span>  </span>Usually, it’s not pretty.<span>  </span></p>
<p><em>Why is it your favourite browser?</em></p>
<p>Initially, it was the tabbed browsing, but IE has that now too.<span>  </span>It also used to run a lot faster than IE, but that advantage also seems to be fading with all of the memory leaks.<span>  </span>I guess Firefox won me over originally with their innovations, and much like Google versus Yahoo or Ask, it would take a lot more than a few shiny new features to get me to switch.<span>  </span>I’d need to see something truly radical and innovative.<span>  </span></p>
<p><em>What is your favourite program and why?</em></p>
<p>My favorite has to be Google Reader.<span>  </span>Pulling together all of the sites you read in one location is such an amazing time saver, and of the RSS readers I’ve tried, Google Reader does the best job of it.<span>  </span>As someone that consumes and creates news for a living, it’s absolutely the most important tool that I’ve got.<span>  </span></p>
<p><em>Which program is the worst?</em></p>
<p class="MsoNormal"><span lang="EN-US">Adobe Reader.<span>   </span>Loading up PDFs grinds my computer to an absolute halt.<span>  </span>Note to PR people: don’t send us PDFs!!!</span></p>
<p><em>Do you have any tips and tricks on how to get the most out of your computer or blog?</em></p>
<p class="MsoNormal"><span lang="EN-US">To get the most out of your computer, you need to constantly delete the crap you don’t use.<span>  </span>Similar to how a messy house can create a lethargic environment, a desktop cluttered with worthless apps can be rather de-motivating.<span>  </span></span></p>
<p>As for getting the most of your blog, I think one of the most important things you can do is respond to as many of your commenters as possible.<span>  </span>Not only are these people your most important readers, but if you write for a more newsy and commercial blog like Mashable, I’ve found it’s the best way for people to get to know who you are.<span>  </span>Similar to newspapers, with the exception of a few bloggers, almost no one remembers the bylines, so even if you write for one of the big sites, it’s up to you to build your personal brand.<span>  </span></p>
<p>From a content perspective, one tip I can offer is to constantly vary the format and length of your posts.<span>  </span>I know I can’t stand reading big blocks of text, and know most other people don’t enjoy it either.<span>  </span>So experiment with different image placements, shorter paragraphs, and block quotes.<span> </span></p>
<p align="center"><span lang="EN-US"><o:p></o:p></span><span lang="EN-US"><o:p></o:p></span><span style="font-size: 11pt; line-height: 115%; font-family: 'Calibri','sans-serif'" lang="EN-US"></span><span lang="EN-US"><o:p></o:p></span><span style="font-size: 11pt; line-height: 115%; font-family: 'Calibri','sans-serif'" lang="EN-US"></span><span lang="EN-US"><o:p> </o:p></span><a href="http://www.thebetanews.com/wp-content/2008/03/adamdesktop.gif" title="Adam Ostrow’s Desktop"><img src="http://www.thebetanews.com/wp-content/2008/03/adamdesktop.thumbnail.gif" alt="adamdesktop.thumbnail Show Me Your Desktop Adam Ostrow"  title="adamdesktop.thumbnail photo" /></a></p>
<p class="MsoNormal"><span lang="EN-US">Thank you very much Adam and the best of luck with ReadBurner. It&#8217;s a great service and I&#8217;m certain you will succeed.  Oh and if you ever need my services on Mashable&#8230;Not that I&#8217;m waiting or anything. (Updating Gmail every two minutes and redirecting Skype, IM and twitter to my cell)</span></p>
</div>]]></content:encoded>
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		<item>
		<title>Show Me Your Desktop Adam Ostrow &#8211; Delayed</title>
		<link>http://www.thebetanews.com/show-me-your-desktop-adam-ostrow-delayed/</link>
		<comments>http://www.thebetanews.com/show-me-your-desktop-adam-ostrow-delayed/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 07:43:14 +0000</pubDate>
		<dc:creator>Dennis Bjørn Petersen</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
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		<category><![CDATA[Adam Ostrow]]></category>
		<category><![CDATA[hanson cd]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[ostrow]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[rock band]]></category>
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		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[xbox360]]></category>

		<guid isPermaLink="false">http://www.thebetanews.com/show-me-your-desktop-adam-ostrow-delayed/</guid>
		<description><![CDATA[I know you&#8217;ve been waiting for the next show me your desktop-interview. I&#8217;m sorry to disappoint you, but I&#8217;ve promised Adam Ostrow from Mashable to delay it a few days. He has a special announcement regarding Mashable. In the meantime you should check out the Mashable Rocks contest. This is a great chance to win [...]]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.thebetanews.com%2Fshow-me-your-desktop-adam-ostrow-delayed%2F&amp;style=normal&amp;b=2" height="61" width="50" title=" photo" alt=" Show Me Your Desktop Adam Ostrow   Delayed" /><br />
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<p>I know you&#8217;ve been waiting for the next show me your desktop-interview. I&#8217;m sorry to disappoint you, but I&#8217;ve promised Adam Ostrow from Mashable to delay it a few days. He has a special announcement regarding Mashable.</p>
<p>In the meantime you should check out <a href="http://mashable.com/rocks">the Mashable Rocks contest</a>. This is a great chance to win som SXSW schwag, autographed Hanson (?!) CD and a complete Rock Band set for either Xbox360, PS3 or PS2.</p>
<p>If you didn&#8217;t notice, you are probably busy blogging about the Sarah Lacy and Mark Zuckerberg-interview. Unfortunately I&#8217;m not attending the SXSW-conference, but I read several twitter&#8217;s tweets last night and many of them were rated M.</p>
<p>The Digg-mob wins again. I guess the interview is buried, but the v<a href="http://www.austin360.com/news/mplayer/sxsw/73367">ideos of the Sarah vs. Zuckerberg interview</a> and <a href="http://www.onlinevideowatch.com/sarah-lacy-responds-to-zuckerberg-keynote-disaster/">Sarah&#8217;s response</a>, will be Digg frontpage!</p>
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