New Microsoft Ads Are Hilarious And Creates A Buzz

12 September, 2008

Current Affairs

Microsoft’s latest ads are hilarious! I admit they are a bit strange and really don’t have much of a story or message. It could remind you about a certain sitcom featuring a certain actor with a certain last name.

The $300 millon ad campaign features Bill Gates and Jerry Seinfeld as opposite to “Hi I’m Mac and I’m PC”.

There are no big sales pitches or statements, why Vista is better than MacOSX. It’s just an “ad-com” (Not sure if it’s a word, but I cleverly combined sitcom with advertisment).

To explain this pretty clever campaign in a popular way let me put it like this:

  • Launch huge ad campaign featuring Bill Gates and Jerry Seinfeld          $300,000,000.00
  • Start a buzz in the blogosphere including all tech major blogs              PRICELESS!

I guess $300,000,000 could buy you a few 125×125 ad spots on a lot of blogs, but getting the exposure on YouTube, TechCrunch, TechMeme, The Inqusitr, Mashable, Engadget, The Beta News (!?) and a lot of other minor and major blogs can’t be put into value.

It’s almost like the ads are made for internet distribution. Why make a long and short version? There is nothing better, than bloggers who can’t figure something out.

We love to talk/write about stuff we just don’t get. It’s not keeping us from guessing though, and when/if we find the golden eggs, we’ll write a post more about it.

You can see the two ads here: (they are both in high quality)

This is the first one:

0 New Microsoft Ads Are Hilarious And Creates A Buzz

This is the second:

0 New Microsoft Ads Are Hilarious And Creates A Buzz

You can read the official press release from Microsoft here: Microsoft Kicks off new Windows Campaign with Star Power

Read all the other major blog’s coverage here:

Image credit: Mashable

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  • http://minute44.com Dan

    These adverts are painful to watch. It's like your grandad trying to be “cool”.

    Microsoft, you're not as hip as Apple so stop trying to be. Beat them on a playing field that they don't have a monoploy in.

    As for Sienfeld…. not so much. He wasn't funny when he was popular and he's still not funny now.

  • http://www.theushealth.com Kelly US

    Yes, the campaign is really hilarious. I like it very much, but i think it proves what's position of Microsoft when they had to acquire Bill for campaign. That's not so buzzy.

  • axxo

    These qare really funny …much better than thier last campaign

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