Microsoft’s latest ads are hilarious! I admit they are a bit strange and really don’t have much of a story or message. It could remind you about a certain sitcom featuring a certain actor with a certain last name.
The $300 millon ad campaign features Bill Gates and Jerry Seinfeld as opposite to “Hi I’m Mac and I’m PC”.
There are no big sales pitches or statements, why Vista is better than MacOSX. It’s just an “ad-com” (Not sure if it’s a word, but I cleverly combined sitcom with advertisment).
To explain this pretty clever campaign in a popular way let me put it like this:
- Launch huge ad campaign featuring Bill Gates and Jerry Seinfeld $300,000,000.00
- Start a buzz in the blogosphere including all tech major blogs PRICELESS!
I guess $300,000,000 could buy you a few 125×125 ad spots on a lot of blogs, but getting the exposure on YouTube, TechCrunch, TechMeme, The Inqusitr, Mashable, Engadget, The Beta News (!?) and a lot of other minor and major blogs can’t be put into value.
It’s almost like the ads are made for internet distribution. Why make a long and short version? There is nothing better, than bloggers who can’t figure something out.
We love to talk/write about stuff we just don’t get. It’s not keeping us from guessing though, and when/if we find the golden eggs, we’ll write a post more about it.
You can see the two ads here: (they are both in high quality)
This is the first one:
This is the second:
You can read the official press release from Microsoft here: Microsoft Kicks off new Windows Campaign with Star Power
Read all the other major blog’s coverage here:
- Tip for MS: Fire the Advertising Agency
- MSFT Ad is to PC/Mac Campaign as Zune is to iPod
- Bill Gates, Jerry Seinfeld ad airs – Apple has nothing to worry about
- Internet disses new Microsoft commercial
- New Microsoft Seinfeld-Gates ad campaign starts with a dud
- What’s the deal with this commercial? No, seriously.
- Microsoft Commercial Is Anything But Funny
- Microsoft Seinfeld Ad Not Exactly a Hit
- Bill Gates + Jerry Seinfeld = What?!!???
- Seinfeld-Gates TV commercial — vague, baffling and unfunny
- Seinfeld Vista ad is out, and it’s bizarre
- First Microsoft/Seinfeld Ad Bombs
- Seinfeld & Gates: Was this ad supposed to be funny?
- First Gates-Seinfeld ad leaves us scratching our heads
- I Don’t Care What You Say, I Love the Microsoft Ads
- Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused
Image credit: Mashable
Fri, Sep 12, 2008
Current Affairs